Southern Illinois University - Marketing
Become the connection between business and consumer.
Marketing is the Engine that Drives Organizations.
Marketing is about identifying needs and desires, conceiving and implementing designs, services and promotions, and developing and maintaining long-term relationships with customers.
Our marketing program is focused on developing the next generation of business leaders, who are prepared to play major roles in firms ranging from Fortune 500 companies to new tech startups.
See What SIU Can Do For You
Program Highlights
- Benefit from experiential learning – we use hands-on instruction/projects
- Work with real businesses to identify problems and provide solutions
- Create full strategic marketing plans and conduct complete marketing research for real clients.
- Use data analysis to provide customized solutions for businesses.
- Learn digital marketing tools such as social media, search engine marketing, display advertising, content marketing, mobile marketing, email, and more, in a step-by-step process.
Minor
A minor in marketing provides students with additional information and experiences to expand their existing career paths.
At SIU, this course of study grounds students in the principles of marketing to create a more effective and well-rounded professional.
Study Abroad
The SIU College of Business and Analytics has a well-established, one-month study abroad program in France with our partner school, Grenoble Graduate School of Business. This program occurs from mid-May to mid-June every year.
Student Organizations
At SIU, students are encouraged to seek out organizations made up of their peers, learn about their goals and strengths, as well as discover ways to improve skills in marketing, critical thinking, and serving others.
Accredited Program
SIU College of Business and Analytics is among the top five percent of business schools in the world, holding accreditation from the Association to Advance Collegiate Schools of Business International.
The Saluki Commitment
Our pledge to qualifying new and transfer students to cover whatever tuition and mandatory fees your financial aid package does not.
It's a Saluki nation.
We’ve eliminated out-of-state tuition!
We’ve made it easy to become a Saluki no matter what state you call home. So go ahead -- cross the (state) line!